Billboard design refers to the process of creating large-scale advertisements that are displayed on billboards, which are typically placed in high-traffic areas. Effective billboard design is crucial for capturing attention quickly, as people often view these ads while driving or walking by. Key elements of the billboard design include. Simplicity, Visual Hierarchy, Imagery, Color Contrast, Legibility, Branding and Location Consideration.
Overall, successful billboard design combines creativity with strategic messaging to engage viewers effectively.